Camila Maschietto designed the stunning cartons for OFNER Gelato that bring the flavors to life. While I wouldn’t go as far as to say that these cartons are of minimalistic design, they are simple and simply beautiful. The sans-serif font and the two-tone color palette help keep the design condensed without a feeling of disorder. If I were to spot these gelato cartons in the freezer aisle, I could almost promise that I’d be curious to learn more.

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Ofner is a Brazilian brand in the market since 1952. Chocolates, confectionery and baked goods. And Ofner is gelato too. This packaging project celebrates the Brazilian flavors with lots of color and the beauty of the ingredients. Each package was designed to extract the best of each flavor, the color, the sensation. The whole communicates the personality of the brand: vibrant, unique.