“You don’t wear a watch because you just want to see time. You wear a watch because it represents who you are and that sensibility had to be conveyed in a very delightful experience.” Indeed—and who says that delightful experience is only in the product itself? Blink Watch aims to give consumers joy from the very second they have the box in their hands. We spoke to Nikhil Bapna, Mani Singh, and Ishaan Dass who collaborated together on this project to learn more about how they developed this design.
What: Clever text-heavy packaging for a watch that feels equally sophisticated and playful.
Blink Watch: I always believe that first impressions count. And the packaging was the first impression we’d be giving to the buyers. We wanted to create a strong first impression which would make it memorable and shareable, so it was crucial to invest in a type of packaging that’ll engage and provoke curiosity to encourage customer consideration.
