In honor of pride, Coley Porter Bell has created a tea concept that honors this celebration as well as their home base, London. The brand agency created the cleverly-named Gaiety concept – a range of three teas with designs that reference the idea of bringing ‘two of the same’ together. With the idea of unity the illustrations showcase teacups and teapots caring for one another and linked by their handles. The tea bags are also linked together in one bag.

“Last weekend saw Londoners celebrate the annual London Pride march, and while many likely celebrated with a harder beverage, Coley Porter Bell marked the occasion with a good old-fashioned cup of tea.

The brand agency has created the cleverly-named Gaiety concept – a range of three teas with designs that reference the idea of bringing ‘two of the same’ together.
Packs show teacups and teapots with affectionately-linked handles and spouts; an idea carried through to inside the packs – all the teabags are linked together with one tag.