Most mezcals on the market feature packaging design that feels rustic and earthy, but Fósforo Tobalá mezcal launched Tobalá Penca with the opposite idea in mind. Working with lettering artist and designer Tom Lane, the packaging for the libation is more luxurious and sophisticated, almost mimicking the style of your typical whiskey. The unexpected is always appreciated, and Fósforo has delivered.
Late in 2019, a venture led by Jim Cramer (of Mad Money fame in America) and his wife, contacted us with a unique product and a branding challenge. They wanted to launch Fósforo (match in Spanish), a traditionally made artisanal mezcal in the US market.
