If you weren’t aware, the sea otter has the densest fur of any mammal with, according to Guinness World Records, 100,000 to 400,000 hairs per square centimeter.

Unfortunately, we, as humans, don’t have dense fur, and as we age, we start to lose our hair slowly but surely. Follione is a UK-based hair care brand that offers products that help prevent hair loss for both men and women.

The brand worked with design agency fagerström to create packaging that uses growth as a central concept throughout the design system. The visual system on the packaging features vertical lines that thicken as they grow, representing the new hair strength and firmness. While the packaging is intricate, it’s gender-neutral, calming, and subtle in a way you’d feel confident leaving it on your bathroom countertop.