The redesigned Flour + Water packaging by Office emphasizes boldness and clarity with oversized forest green typography on a vibrant yellow backdrop, replacing the previous white typography for improved shelf impact and differentiation.
The vertical logo orientation, where possible, maximizes visibility, while larger viewing windows highlight the pasta’s artisanal texture. Thoughtful details, such as a hand-drawn illustration of the restaurant, chefs’ signatures, and a QR code linking to recipes, deepen the connection to the brand’s culinary roots.
Jason Schulte, Founder & Executive Creative Director of Office gave us some insight into the redesign below.
