Salad dressing can instantly turn a bed of lettuce from something utterly boring into something deliciously flavorful. Design Womb had the unique opportunity to work with Brightening Food Dressing Farmhouse Lab to redesign the brand’s small-batch dressing packaging. The goal was to create a radiant bottle while also highlighting the brand’s high-quality ingredients. The white label, energetic colors, and warm typography work jointly to create a refreshing yet bright ecosystem. Plus, the illustrations add a fun detail that distinguishes this brand from the massive corporations.
Brightening Food Dressing Farmhouse Lab makes vibrant small-batch dressings, consciously sourced and handcrafted in California. The challenge: redesign a cpg pantry product that brightens everything it touches while emphasizing the high-quality ingredients and versatility of each dressing. Our team partnered with the growing Bay Area brand for a branding and packaging redesign, as well as reimagining the brand voice and copywriting.
