We’ve in the midst of a 2000s revival for a few years, and one thing that was really palpable about that period was categorizing everything, even people. Boy bands were full of archetypes like “the tough guy” and “the sensitive one,” while there was a palpable sense that shopping at a particular store at the mall could say a lot about a person. It could be reductive, dismissive, and an easy pathway to stereotyping, but let’s be real—it’s fun. Who doesn’t love a personality quiz?
The ice cream brand Happy Endings leans into this vibe by giving each of its flavors—well, a flavor. Land of Plenty’s fun branding experiments with all different types of typography, like an offbeat late ‘70s feel for “Strawberry Shorty,” a rebelliously asymmetrical look for “The Naughty One,” and a fittingly architectural shape for “Monumintal.” While the stickers all different, there’s a fun rainbow pattern hiding in each box and wrapper—because when you get past the stereotypes, we’re all the same underneath, right?
