It’s always refreshing when skincare lines aren’t afraid of utilizing bold colors and oversized typography.

ERLY’s packaging, designed by Lotta Nieminen, does just that by leaning into bold typography and striking color contrasts. The sleek, geometric logo plays with letterforms in a way that feels both structured and playful. The color palette, a mix of deep greens, electric blues, soft pinks, and neon accents, creates a sense of balance between sophistication and joy, something not often seen for skincare as it often takes a more pharmaceutical, simple approach.

Plus, the unconventional packaging shapes, like the push-pop style serum droppers and airless pump jarsmake application feel intuitive and playful, encouraging a hands-on approach to skincare.