Epic Duel: Double IPA’s Packaging Tells A Competitive Story

Published

The limited-edition IPAs dubbed Epic Duel have packaging that creates a wonderfully competitive narrative. Designed by Matt Erickson, each can have a distinct personality yet is part of a bigger storyline. The intricate illustrations and lack of typography help create a lovely visual packaging design that’s effusive of the brewery’s fun-spirited attitude.

Editorial photograph

56 Brewing is a brewery located in Minneapolis, Minnesota. With a wide range of offerings, and local following for IPAs and Sours, the brewery aims to be “crafting community, one beer at a time.” Starting as a small garage brewery in 2014, 56 grown into a larger operation, complete with a welcoming neighborhood taproom environment and a 3-state distribution footprint.