Polina Zagumenova’s packaging design for PurPur’s flavored lubricants stands out with its bold and confident aesthetic. The playful, 70s-inspired typography and vibrant color combinations give the product line a unique and recognizable identity. The design breaks away from bland, secretive aesthetics commonly associated with such products, instead opting for a transparent and empowering approach that encourages consumers to embrace a lube that hides nothing at all. Incorporating bright colors and shapes adds a touch of sophistication to the overall packaging.

Flavoured lubricants for Purpur brand: midnight prosecco, mango crush and brownie fantasy. Bright colors, shapes of texture inside with the feel of taste — just bold and recognizable graphics that make this product line shine like a diamond!