Calling all burrito fiends! Kathy Lees has created the design for El Sabor Libre, a line of organic, Mexican-inspired burritos, gazpacho, and lime-infused water. Combining just the right amount of fun with an elegant, hand-written brand name to bring us a burrito we can’t wait to get our hands on.

“My inspiration for this range was Mexican wrestling in Spanish (Lucha Libre). The bright colourful and fun Mexican wrestling masks bring energy, fun and vigour to the branding and packaging. The name ‘El Sabor’ meaning to taste and ‘Libre’ directly referencing Mexican wrestling meaning free.”

“The typography for the logo ‘El Sabor Libre’ is my own hand drawn typography. The branding and artwork were added to various packaging. A range of stickers were created as seals and others to indicate the contents and flavour of the food.”