We’re obviously big fans of sustainability, but a lot of the means for achieving it have feltâ well, a little stale. How eco-friendly is recycled plastic, anyway? Don’t refillable containers just create more waste streams? There’s plenty of ways the field can still innovate, and one of our recent favorites is the underrated just-add-water method. Water is increasingly precious, and plenty of productsâ like cleaning suppliesâ use tons of it.
Montreal cleaning company NOWA figured out a way around this with an extremely high-end, wellness-inspired presentation. They sell concentrated bars of cleaner you can add to a spray container full of water and, presto, (almost) DIY cleaning spray with zero waste! Local agency repslabel has especially sold with sleek, simple photography and branding straight out of a high-end spa.
