Snacking deserves the same recognition as breakfast, lunch, and dinner. It’s something that we, as humans, physically and emotionally need to make our days happier, healthier, and more well-rounded.

While most brands approach snacking as a treat, EAT… understands that we shouldn’t feel guilty or indulgent for eating snacks. So their toasted, burnt, and seasoned chickpea, broad bean, and corn kernel snacks are small but mighty in taste.

Their packaging system, designed by Onfire Design, is bold and vibrant to reflect these snacks and includes a transparent window so consumers can see just how small but powerful their snacks are. The chickpeas come in a brilliant blue bag, the corn kernels come in a matching yellow bag, and the broad beans are in a gorgeous green bag. Deciding to create packaging with bold typography was a fantastic choice as it draws you in, while the colors and imagery keep you interested.