Dorot Gardens’ packaging received a bold refresh courtesy of Chase Design Group, swapping a dated, muted look for striking color blocks and sleek typography. The old design leaned on dark tones, realistic ingredient imagery, and a more traditional aesthetic.

Now, each variety pops with a specific, high-contrast shade, making it easy to distinguish flavors at a glance. The typography is clean yet playful, but still dependable. The curved leaf-like patterns add a subtle organic touch, hinting at freshness while keeping the look polished.

Lindsey Reveche, Design Director at Chase Design Group gives us more insight behind the redesign below.