Don’t Be Chicken: NUGGS Vegan Chicken Nuggets Want To Be The Food of the Future

Published

May 26, 2020

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You are now entering the nugget simulation.

Well, that is, with a click of a button, a nice FedEx delivery person will bring a box (or more!) of NUGGS vegan chicken nuggets to your doorstep. These are not your ordinary faux chik’ns, though—that’s evident from before you even purchase a box. Along with 15 grams of protein per serving and 40% less fat than animal-based mystery nuggets, NUGGS dishes out the right amount of tongue-in-cheek snark that speaks to a modern audience.

“I felt that humans were going to build a new type of nature, one where technology and the natural world will function as one,” said Founder and CEO of NUGGS Ben Pasternak. After conducting some beta tests in 2018, he successfully launched NUGGS in 2019, as a teenager, no less. “To get there, we’d have to replace old unsustainable technologies, mostly in the transportation and nutrition sector.

Theresa Christine Johnson

Theresa entered the world of design through The Dieline. With a background in writing and journalism, she has a passion for discovery and cultivating human connections. Her work for The Dieline is a constant journey to deeply understand all facets of the design process and to investigate what makes designers tick. Theresa’s writing has taken her snorkeling in between the tectonic plates in Iceland, horseback riding through a rural Brazilian town, and riding an octopus art car at Burning Man with Susan Sarandon as part of a funeral procession for Timothy Leary (long story). When not writing, she is planning her next trip or taking too many pictures of her cat.