With a focus on retro, bright, and bold, AFC collaborated with MAD CONSORT to create a new look for their cannabis and hemp products. With their sights set on a predominantly female demographic, they aimed to glamorize the healthful properties of cannabis ingestion and application by designing their minimalist logo and colorful array of designs. The decision to conveniently package the oil in a small, cylindrical bottle was as intentional as the process of its cultivation. The inclusion of cannabis facts and information within the package’s design also aims to encourage consumers to become informed on what they’re purchasing and using.

In an industry inundated with dubious claims and confusing buying experiences, AFC is a whole plant, full-spectrum hemp product brand that believes in transparency, consumer education, and highest quality. AFC’s products are rigorously tested multiple times at all stages of their journey from seed to bottle.