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Dieline’s latest upcoming Decoded is all about the technology:
Consumer demand to gain more control of their brand experience is driving an evolution in connected packaging. Blue Bite shows leading packaging manufacturers and brands how to harness the power of connected packaging technology to transform physical packaging into a unique two-way communication channel with consumers that provides a gateway into the productâs world.
The world’s leading connected products platform, Blue Bite empowers brands to open a new two-way, interactive digital communication channel with consumers through the simple scan of a QR code or NFC tag. The patented Blue Bite Experience Suite⢠allows brands to create and deliver personalized mobile experiences at scale using an intuitive, brand-managed software platform. Blue Bite’s dynamic and contextual ability to update content in real time throughout the product lifecycle delivers an unprecedented experience that builds consumer engagement and loyalty, uncovers actionable insights, accelerates sales, reduces churn, and provides product authentication and traceability. Founded in 2007, Blue Bite is a leading brand of Markem-Imaje®, a global product identification and traceability solutions leader. Bluebite.com
