The Dieline Awards are right around the corner, and while we’re eager to see what this year’s winners will bring, there’s always value in looking back. Revisiting past winners offers an interesting view of how packaging evolves, especially within categories shaped by fast-moving trends and shifting consumer expectations. 

Today, we’re taking a closer look at the Beauty and Cosmetics category. From large-scale retail redesigns like CVS Beauty to celebrity-led brands such as Halsey’s About-Face, the range of aesthetics, strategies, and visual languages in this space remains endlessly captivating. 

Below, find 20 past winners that showcase how beauty packaging continues to redefine itself. And don’t forget, the 2026 Awards season is still open for entries, with price increases after January 30th.