This year, we had a bumper crop of brand refreshes, and there was no shortage of extraordinary work, whether it was storied soft drinks that hit the spot or upstart cleaning brands that are doing a solid for the environment.
And when I say we saw a lot of exceptional redesigns this year, it’s so true that Pepsi just missed the cut. I liked it a lot, and after 15 years, PepsiCo’s flagship cola was undoubtedly due for a shake-up. Besides finding ten better refreshes, we all talked plenty about Pepsi’s new look when it was unveiled anyway.
Also, we just liked another soda redesign in their vast portfolio of beverages a whole lot more.
