While branding studio Nice People’s founder Amber Asay wasn’t sure what kind of career she wanted, she always knew it would be something creative.

Her journey started with a five-year exploration through advertising, animation, and even musical theater before she ultimately discovered her passion for graphic design, and she settled into a program at her university where she knew she was in the right place. After graduating, she further honed her skills through internships and professional roles in various agencies, accumulating invaluable experiences that molded her into the designer she is today.

Amber Asay’s insightful advice for aspiring graphic designers is invaluable. She encourages exploration early in one’s career and embracing the trial-and-error process to find your niche. Amber’s journey, wisdom, and candid advice offer guidance for students and emerging designers navigating the world of graphic design.