Brightwood is an Australian lifestyle and well-being brand with an extensive range of products inspired by the beauty of nature. Brightwood approached the studio of Ennis Perry Creative to create an innovative, cost-effective and sustainable package design that would best represent the brand’s identity.

The studio designed, tested and developed two main packaging solutions that provided the required product housing and protection. The design also provided the ability to see and feel the product without a compromise on security. The packaging solution flat packs for easy shipping and construction. With simple contraction methods and limited colour palette, the packaging design is whimsical and caters to both a male and female consumer.

In this interview, we sit down and talk to Haydn Deane, Co-founder & Creative Director of Ennis Perry Creative about the Brightwood Project and how Sustainability plays a role in the design.