Day&Night Handmade Jams – Brand Identity, Packaging, Naming, and Illustration
Project Description
Day&Night was created around a simple, joyful truth: some flavors are so irresistible, you want them any time of day. Each jam is crafted in small batches by an independent, talented woman who pours heart, skill, and care into every jar. The brand conveys warmth, authenticity, and a playful spirit, reflecting the personality of its creator.
The packaging brings this story to life. Each flavor is represented by a vibrant, distinctive color palette, paired with hand-drawn illustrations of Gabi – the artisan – immersed in her craft: stirring, chopping, and creating. These visuals celebrate the human story behind the product, connecting consumers directly to the hands and heart that make it.
The design balances joy, authenticity, and clarity. It ensures the product is instantly recognizable on the shelf while inviting consumers to pause, smile, and engage with the story of Day&Night. Every jar becomes more than a jam – it’s a small daily celebration, a moment of warmth, and a connection to the craft and care behind each flavor.
