Blaze Pizza is a fast-casual chain of pizzerias where folks customize their pies as they go down a line, similar to the burrito brand Chipotle. Founded in 2011, Blaze Pizza has grown to over 300 locations internationally and includes Lakers star LeBron James as an investor.

Recently, Blaze Pizza turned to studio Day Job to refresh its brand, including a new strategy, brand system, and packaging. The refresh is more colorful, contemporary, and exciting, but it also reinforces the core differentiator for Blaze Pizza—the customization of pizzas and a rapid-fire three-minute baking time.