inPed is a Norwegian brand that produces a variety of educational products designed to compliment the kindergarten curriculum and aimed at professionals and assistants working within learning environments. The packaging for inPed’s latest product Puslespill – a word association tool created to promote creativity, teamwork and problem solving skills as well as hand-eye co-ordination and concentration – was recently developed by design agency Ghost working in collaboration with illustrator Jonathan Calugi. The agency’s solution manages to resolve the theme of connections, its professional target market and the young end-user through a bold but simple combination of modular elements – inspired by inPed’s unusual logo-type – a flat, bright colour palette and fairly neutral but professional typography.
