Belgium is undeniably known for its beer, and Cristal is the first lager created in the country. Previously, their packaging kept their unique position from being acknowledged, but thanks to WeWantMore Studio, they have truly restored their place in the Belgian lager world. The brand’s color scheme has perpetually consisted of green and orange, but this new refresh brings in a rich scarlet red and deep forest green that heightens the powerfulness of the brand’s positioning. WeWantMore Studio has also represented Cristal’s fascinating roots by drawing in traditional elements through the crest and the blown-up logo that’s uniquely cropped at the bottom. There’s an exciting balance between the past and the future through this brand’s redesign in a way that brings the brand’s story and history to life.
Meet Cristal: a relatively small beer brand from the backwoods of a small country. But not just any beer and not just any country: Cristal is the first lager made in Belgium – a nation known for its beer. Although their position is downright unique, Cristal didn’t fully own or displayed it up until now, simply because their craft image prevented it. We helped them reclaim their rightful place at the forefront of the Belgian lager landscape.
