The kombucha category is overwhelmed with apothecary-inspired packaging designs and branding tactics. And while the medicinal aesthetic works for some brands, Cove is a kombucha brand that’s taking a bold, punchy take. Designed by Chase Design Group, the new packaging system is made up of brilliant hues and striking typography that quickly distinguish this brand.
Ever since brothers John and Ryan started brewing kombucha in their motherâs kitchen in Maliganantâs Cove, Nova Scotia, theyâve trusted their gut. That was 2016 and, after sharing the product with friends and family they started selling it at local Farmerâs Market in nearby Halifax. Within 6 months, they took their mission to promote gut health to pitch, produce, and package Cove Kombucha for a larger market. Now they are in over 1,000 stores across Canada, soon coming to the U.S., and launching a new product line, Cove Soda.
