With the rise of dual-income households, thereâs a lot more delegating when it comes to household responsibilities. Itâs no shocker than that Dads do a lot more of the family shopping at the grocery storeâ in fact, quite a few of them do. Dads, especially Millennials, are participating more in the upbringing of their children, and according to Pew research, fathers are doing more housework and more childcare than they did 50 years ago.
Brands tend to target Moms when it comes to groceries and household goods. This includes the latest packaging for Coco Pops in the UK, where after they reduced the amount of sugar in their cereal, they needed to revise the box with a prominent banner on the front reading âImproved recipe. Loved by kids. Improved by mums.â
