The latest entry into the Battle of Sparkling Water comes from beverage juggernaut Coca-Cola, as they announced a new line of flavored sparkling waters called AHA. With a touch of caffeine, providing a soda alternative with a kick, they differentiated the product through unusual pairings they chose after extensive testing.
Diving into the crowded sparkling water space at a moment when hipster darling La Croix has fallen is a bold move, necessitating a perhaps an equally striking brand and visual identity. Coca-Cola collaborated with UK-based design agency Taxi Studio to create a brand seemingly tailored to every consumer, one that brings to life the lineâs eight unexpected pairings visually.
