Prompted by a proposed shareholder proposal by As You Sow, Coca-Cola has pledged to sell at least a quarter of all its beverages in refillable/returnable bottles or refillable containers through soda fountains, including its Freestyle dispensers by 2030.
Currently, 16% of Coca-Colaâs overall product sales get sold in returnable or refillable bottles. In over 20 markets, returnable glass and refillable PET bottles accounted for more than half of product sales for the Atlanta-based firm. In another 40 markets, refillable/returnable products represented more than 25% of sales.
âWe continue to put consumers at the center of all we do,â said Elaine Bowers Coventry, chief customer & commercial officer, The Coca-Cola Company, in an announcement. âOne way to do that is by offering sustainable packaging types. Accelerating the use of reusable packages provides added value for consumers and customers while supporting our World Without Waste goal to collect a bottle or can for every one we sell by 2030.â
