When Coca-Cola introduced Fresca in 1966, it positioned the grapefruit-flavored soda as a new beverage and a cocktail mixer as the citrusy flavor pairs well with popular spirits such as vodka, rum, and tequila.
Coca-Cola has now announced Fresca Mixed, a new line of RTD cocktails made with real spirits and Fresca, made and distributed in partnership with Constellation Brands.
Available in two flavors, Vodka Spritz and Tequila Paloma, Fresca Mixed comes in 12oz cans, making it cooler-ready in a category full of slim cans. The labels donât stray far from the existing non-alcoholic Fresca line visually, and the background features a pattern made from the Fresca fan graphic. That same fan also appears on the front of the can and comes anchored with the tagline âBorn to be mixed since 1966.â The Fresca wordmark remains unchanged, although it is accompanied by âMixedâ with a slightly larger âX.â Vodka Spritz sports a blue-based color palette, while the Tequila Paloma comes dressed in copper and yellow. A smart-looking â5% Real Spirit By ABVâ is placed on the center front of the can, distinguishing it from Fresca Mixedâs malt-alcohol-based competition.
