CleverMan is a range of premium Irish Ales produced by DrewFox Brewing Co, a new Irish craft brewery founded by an adventurous couple, Andrea and Malcolm Molloy.
The visual identity and packaging solutions for the range have been developed by specialist design agency DRINKSOLOGY® who have named the four beers in honour of clever Irish inventions and their inventors.
“If you are not attracted to an ‘a tractor’ beer named in honor of Henry Ferguson’s tractor, you may enjoy a little wet refreshment from the ’12ft Under’ amber ale, named after the the first modern submarine that dove to a depth of just 12ft.. notably because the periscope was only 12ft in length. The lighter tasting ‘Little Willie Tank’ American Pale ale will likely be the driving force in sales terms and is complimented by the more acquired unusually potent ‘Ejector Seat’ turf smoked stout.“
Drinksology’s design boldly appropriates national creativeness and mixes it with a well balanced blend of typographical old and new, iconic illustrations and clever copy to develop a sense of heritage between the newborn brand and the national inventiveness.
