Method, the company that turned men’s grooming products on its head through thoughtful design and carefully chosen ingredients, is at it again.

Last week, the company launched the expansion of their successful grooming product line with Method Men, which will now include body soaps and deodorants in addition to their award-winning body washes.

For this particular launch, Method partnered with Albéa, a renowned beauty and cosmetics packaging company. “We typically develop custom packaging, but as we entered into this new space we decided to leverage existing packaging and transform it to be in line with the method brand,” said Rudi Becker, Method’s senior director of packaging.