Chobani Gets Into the Halloween Spirit With AR-Packaging Featuring Artist Super Freak
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Halloween is a time for tricks and treats. When it comes to candy, it’s usually an either/or proposition, but Chobani is giving families a little bit of both with specially-themed packaging of its Flip yogurt snacks.
The limited-edition packs of Chobani Flip were designed with UK artist Super Freak to add a ghoulish and festive touch to the packaging, which features playful illustrations of ingredients in monster form. Super Freak’s signature illustration style, dominated by fun, large-eyed cartoon characters, gives Chobani a lighthearted approach to Halloween that’s on-brand for the family-friendly yogurt.
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