Caphe Coffee developed a new brand extension into the prepared RTD cold brew category. The result is an aluminum can, designed by Widarto Impact, that’s refreshing and continues with the brand’s playful identity. Through the well-known, bold illustrations and simple yet delightful typography, the packaging design becomes an encapsulating visual experience while also pushing the limits of what RTD cold brew beverages can exist as on the shelves.
With these challenges, of course, a special approach strategy is needed to make cold brew more acceptable to coffee connoisseurs in Asia and the Middle East.
