Godawan, an artisanal Indian Single Malt, emerges as a symbol of hope for the endangered Great Indian Bustard, dedicating itself to preserving these rare birds. Diageo India and Butterfly Cannon teamed up to introduce the Godawan 100 Series, an exclusive collection of 100 bottles, with proceeds directly supporting the conservation of the last 100 Godawan birds. Carefully hand-etched and adorned with gold illustrations of the remaining birds, each bottle is a remarkable work of art, serving as a powerful reminder of the Godawan’s rarity, while sustainable practices are integrated throughout, from locally sourced ingredients to upcycled cask-made display cases.

Godawan is an artisanal Indian Single Malt, dedicated to saving the endangered Great Indian Bustard or Godawan from extinction. Since our brand creation a year ago, Godawan has quickly established itself as a uniquely Indian luxury brand that sets a new standard for mindful luxury – having invested over 11 million rupees already to protect 200 acres of feeding and nesting habitat for these rare birds. Looking to create the next chapter in the Godawan story, Diageo India came to Butterfly Cannon to create the Godawan 100 Series – an ultra-limited edition drop of 100 bottles, with all proceeds going towards the conservation of the last 100 Godawan birds.