“As with many companies, Phoenix Group is frequently approached by other businesses, clients and charities for prizes, donations and gifts. The market is inundated with golf balls, golf shirts, mugs and hats. Phoenix Group was looking for a unique gift that would reinforce its brand of fun and creativity.
Intended Audiences: Clients, charities, potential clients and partners. Our clients are marketing savvy. Many are communications professionals and they have warehouses filled with logoed novelty items. They have likely seen it all, ordered it all and given it all away. They are a difficult audience to surprise.