Burger Station

Nueve Estudio  redesigned the logo and packaging for a chain of burger shops in Spain called Burger Station. The first time the client came to them, their name choice was Saigon Burger, an asian name that did not identify the audience they were targeting. Keeping in mind the type of business, they recommended changing the name. It was proposed that the new name, Burger Station, be linked to the graphic universe of underground stations. In order to pick up the most common and representative reference of underground stations, they carried the ideation of the design throughout the entire project.