Midday’s packaging design for Buondi Craft’s range of premium coffee highlights the brand’s focus on the craft. The oversized, geometrical patterns, stylized typography, and use of texture work interact in a modern yet timeless fashion. Overall, the design is simple, yet the small details allow the packaging system to feel both premium and approachable.
Inspired by the urban craft-coffee shop experience, we introduced a modern barista-inspired brand look. Graphic crops of the distinctive logo create three core range expressions for espresso, whole bean and filter, each one a representation of the coffee-making process. Pared-back colour palettes and sticker-style labelling bring ‘originâ stylistics to the bold packs, each of which feature individual handwritten barista notes.
