While alcohol design is obviously better than it’s ever been, sometimes there can be a sense of fatigue about the label doing the vast majority of the creative legwork. Why not have more fun with the bottle?
Budweiser did exactly that for Supreme Purple Rice Pure Draft in China, a not only visually striking but smart, thoughtful design. It’s not just ridgedâ it has 24 ridges to align with the Chinese solar year. The beer name is carved into the bottle with Chinese characters and cool wheat glyphsâ proof that it doesn’t need a label to be the slickest, most memorable Budweiser bottle we’ve ever seen.
