Brigade Works With SVEDKA To Fuse Physical Retail With Digital Experiences

Published

October 31, 2022

Filed under

Halloween is fun for many reasons, but seeing how brands change their packaging for the season is one of the best examples. SVEDKA worked with Brigade to create a packaging design that inspires consumers to have the best Halloween since the pandemic. The packaging design is dark and edgy, showcasing classic Halloween graphics and colors, with the SVEDKA bottle front and center within a fortune teller’s magic ball.

Editorial photograph

For 2022, SVEDKA — a leading vodka brand in the U.S. — wanted to empower its consumers to go big for Halloween, especially on the heels of two Halloween seasons subdued due to COVID-19. SVEDKA tapped longtime retail agency Brigade, who looked into audience trends to discover how to help SVEDKA break through.

Chloe Cordover

Chloe is based out of Savannah, Georgia. While she’s a writer by trade, she struggles to write her own bio. All you need to know is that she’s a lover of dirty martinis, a maker of charcuterie boards, and always has her nose in a book but hasn’t mastered doing all three at the same time. If you want to know more, follow her on Instagram @chloecordover