Designed by SMAKK, Wild Flower’s new identity and package design allow consumers to feel welcome, safe, and confident. Through soft gradients, organic forms, and relatable photography, customers will see themselves in the sexual wellness brand. SMAKK decidedly kept the design and messaging to emulate that it was coming from real people because it is. The packaging is filled with pleasant emotions, and the color story used throughout is somehow both effervescent and calming
Since its launch in 2017, boutique e-tailer Wild Flower has not only reframed the conversation around sexual wellness, but also undergone its own transformational changes as a brand. This includes a renewed commitment to justice and inclusion, working with budding partners such as The Brownsville Project and Compton Girls Club to educate, empower, and ultimately liberate historically marginalized groups such as Black, indigenous, nonbinary and trans people. Needing their brand to reflect a more authentic expression of the values behind it, Wild Flower partnered with branding and marketing agency SMAKK to create an identity as strong as its convictions.
