Braiole is a bottle that tells a story. Every single detail for the label has been well thought through, from the use of the back-slanted lettering to the use of gold foil in the intricate vine leaf representation. While the box the wine comes in is very neutral and minimal, the wine bottle itself is bright and airy. The modern design is still able to tap into the precious ancient roots of the winery. It’s incredible when a package design can give homage to its historical roots without being too obvious about it.
?Inspired by the wonderful places in which Contrada Braiole is immersed, the project tells a story of belonging, tradition and balance, inherent in the values of the Camusi Winery. The scent of the Avellino land all in a wine that goes straight to an infinite sphere of emotions just by looking at it.
