The beauty industry is overwhelming. There are hundreds of brands to choose from, but learning how to use products can also be intimidating. Gd_studio created Born Majesty Beauty from the ground up to create a brand that communicates youth and ease of use. The bright colors, use of white space, and bold, thick typeface do just that in an approachable and reassuring way.
Born Majesty ® Beauty, confidence & self care. It’s your birthright. We were asked to brand a new skincare company from the ground up, including strategy, naming and packaging design. The client’s main requirement: we want our brand to communicate youth and ease of use, addressing mainly to young audiences but without alienating women of older ages.