“Good packaging seduces the consumer, but Bond and Lillard seduced us. With ample supplies of delicious whiskey on hand and almost 200 years of rich history to work with, this brand designed itself. Gruppo Campari will be lucky if any of this rare spirit actually makes it to shelf.”
—Leif Steiner, Founder & Creative Director, Moxie Sozo
Revolutionary War veteran, John Bond, settled down in Kentucky, built a distillery, and started producing good, old-fashioned sour mash. After his death, John’s son William took over operations. William partnered with his brother-in-law, Christopher C. Lillard, a veteran and POW of the Civil War and they formed Bond & Lillard Bourbon in 1869. A newspaper wrote of the partnership, “The electric chord which linked the hearts of these sturdy men was mutual confidence in each other’s judgment and integrity.”
