Threebrand’s packaging design for Dirtgrain Irish Whisky reflects the brand’s commitment to reviving the traditional methods of Irish whisky production. The design showcases the nature of a bygone era with a mash bill derived from Irish-grown and malted grains, emphasizing simplicity and authenticity. Additionally, the linocut fist and grain illustration serve as brand icons, embodying the brand’s dedication to the most crucial component of its whisky.
Incorporating scanned annotations and notes from Peter Mulryan’s extensive research adds a touch of historical depth to the packaging. At the same time, the three-part illusion label on the bottles, adorned with foil accents and showcasing the brand’s mash bill recipes and flavor profiles, exudes an air of premium craftsmanship. This packaging design resonates with connoisseurs and collectors, encapsulating the spirit of Dirtgrain Irish Whisky’s revivalist approach to Irish whiskey production.
