CF Napa Brand Design envisioned a captivating narrative for Feather & Folly, the new-age gin birthed from Goose Ridge Estate Vineyard & Winery. Tailored to Pacific Northwest Millennials favoring a nuanced juniper taste, the packaging’s black tattoo-style artwork narrates the Garden of Eden’s timeless struggle between free will and human foolishness while subtly weaving in the gin’s botanicals and flora. A vibrant yellow label exudes youthful optimism and a fruit-forward direction, distinguishing Feather & Folly within the competitive gin market. The brand’s spirit culminates in a matching yellow top strip decorated with a free-flying bird, reflecting the balanced ecosystem flourishing within Goose Ridge’s vineyards.
Goose Ridge Estate Vineyard & Winery came to CF Napa Brand Design to develop the name, logo, and packaging for their new-age gin distilled from sustainably farmed wine grapes and handmade in Washington state. The copper pot distilled gin would initially launch in the Pacific Northwest and was targeted toward Millennials who prefer a lower juniper flavor profile. The goal of this gin was for it to be favored by the adventurous mixologist and curious cocktail lovers alike. “Our gin is rooted in reality yet reaches for the fantastical – and offers an experience that captures the playful, curious spirit within us all.” CF Napa Brand Design developed the name Feather & Folly to express a free-spirited personality and provide a wink back to Goose Ridge.
