Arithmetic designed feel’s packaging with GenZ at the root of it all. The vibrant colors paired with iridescent details add a touch of allure to an otherwise straightforward product.

Reduction, streamlined, playful and vibrant — the FEEL packaging was designed with Gen Z in mind. Iridescent, metallic, surprising colour combinations and reflective surfaces bring a surreal take to the skincare category. The strategic plan was to break convention in an otherwise dull category and bring a future forward vibe to consumers entering the beauty category looking for their aesthetics to be mirrored back to them through the packaging.