Bud Light To Temporarily Change Packaging Design In Response To Mulvaney Backlash

While most culture war brouhahas tend to fizzle out in a few days, the outrage and backlash over Bud Light’s single partnership promotional social media post with trans influencer Dylan Mulvaney continue weeks after the initial Instagram video that fomented a right-wing frenzy.

The New York Post reports that an anonymous source described as an executive at Anheuser-Busch told the media outlet that Bud Light plans to change the packaging design for its aluminum bottles and cans soon. The Post also says the changes will have a camouflage design while supporting Folds of Honor, an organization providing scholarships to families of fallen and disabled service members and first responders.

Bud Light’s change in packaging is likely a response to a weeks-long decline in sales of one of Anheuser-Busch’s most popular beers. The brand appears to have alienated a large segment of its consumer base, adverse to the inclusion and acceptance of trans people, and is using a pro-military campaign to win them back. On the other hand, Bud Light’s tardy and tepid response to the backlash they faced from the likes of Kid Rock, whose real name is Robert Ritchie, was not well-received by some members and allies of the LGBTQ+ community.

“I believe it is the only package that will be transitioning, but I am not 100% certain on that,” the source told the Post.