Bud Light Partners With Trans Influencer Dylan Mulvaney, Inspires Right Wing Calls For Boycott

Dylan Mulvaney is a trans influencer with 120.8 million followers on TikTok and 1.7 million Instagram followers. Over the past year, Mulvaney has been sharing her transition on social media and has become a content creator with a large enough fan base to attract large brands for partnership opportunities.

Mulvaney’s latest collaboration is with the beer brand Bud Light. In an Instagram post, Dylan shared the news while showing her followers specially-made Bud Light cans featuring her face on the label. The partnership is part of Bud Light’s March Madness promotion, which Mulvaney explains she just found out is sports-related and “not just saying you’re having a crazy month.”

Bud Light teaming up with Dylan Mulvaney comes as anti-trans rhetoric from right-wing personalities has intensified, and more states pass transphobic, Republican-lead legislation. According to the website Trans Legislation Tracker, 26 anti-trans laws have already passed in the US, and 422 bills are active nationwide to date.

As excited as Mulvaney was in her video promoting Bud Light, other reactions online weren’t as positive. Michigan-based musician and noted Borat-hater Kid Rock decided to take to Twitter to demonstrate his outrage over Mulvaney’s Bud Light partnership by shooting up a few cases of beer. It’s unclear if Kid Rock knows that cans used for target practice are usually empty, and boycotts involve not buying a company’s product.

Rock, whose real name is Robert Ritchie, has gathered more attention lately for crudely and drunkenly expressing MAGA-friendly opinions about Oprah Winfrey, Joy Behar, and Colin Kaepernick than for his music. Kid Rock’s latest album, last year’s “Bad Reputation,” was a flop, failing to land on the Billboard 200 in its first week of eligibility.

The hashtag #GoWokeGoBroke was also mobilized by many on social media to call for a boycott of Bud Light and its parent company Anheuser Busch. Though, at least for Ritchie, it seems fighting “wokeness”—including hosting Trump rallies—might have had a negative financial effect.

We reached out to Bud Light for comment and have not received a response as of this writing.